Experienced CRM specialists bridging the gap between business and technology — from core CRM to automation and AI.
What we do
A solution that supports the way your business works.
Whether you’re implementing your first enterprise CRM, adding new features, introducing AI and automation, or bringing multiple systems together after growth or acquisition, we’ll work closely with you to design a solution that fits your business. Our main expertise is with Salesforce, but we can help with a variety of solutions.
Not every CRM needs replacing.
If your users have lost confidence in the system, adoption is low or years of customisation have made it difficult to maintain, we’ll help you understand what’s worth fixing, what isn’t, and how to get your investment back on track.
Go-live is only the beginning.
For organisations that don’t need another full-time hire, we provide experienced Product Owner support from as little as five hours per week — helping prioritise improvements, work with stakeholders, support developers and ensure your CRM continues delivering value.
Start with the problem, not the technology.
We help organisations identify where AI and automation can genuinely improve sales, service and customer operations — then turn those opportunities into practical solutions. From AI-enabled CRM workflows and agents to process automation and rapid prototyping, we focus on use cases that create measurable business value.
Our team
We build flexible teams around your needs — from one person a day a week to a fully allocated team, local, nearshore or offshore. We only bring in people we know and trust — experienced, humble and curious people who are comfortable wearing many hats.
We can provide
Experience across
Capabilities across
One team
We can stay involved through Part-Time Product Ownership, or work alongside your own team to build their CRM knowledge and capability.
Whether it’s a major transformation or an extra pair of hands, we’re here for the long term.
Meet up. Share ideas. Find solutions.
Through CRM Therapy Club, we connect people responsible for CRMs to share solutions and learn from each other.
Upcoming meetings
Most CRM consultancies start with the system.
We start with the business.
Our consultants are comfortable running workshops with commercial teams one moment and discussing technical architecture the next. We believe the best CRM solutions come from understanding both perspectives.
We’re intentionally small, which means experienced people stay close to your project from beginning to end. We don’t believe in copy-and-paste implementations or unnecessary complexity. Every recommendation should have a clear business reason behind it.
Our goal isn’t simply to deliver a CRM. It’s to help you make better decisions and build a system your business can rely on for years to come.
How we work
Speed, or governance?
Some organisations value rapid, iterative delivery. Others operate in regulated environments where detailed documentation, testing and approvals are essential. We can adapt to either.
Local, or offshore?
Physical presence can be invaluable for workshops and change management, while offshore resources can reduce costs. We’ll help you find the right balance.
Your team, or ours?
We can provide a complete delivery team, or work alongside your own people to build internal capability and reduce long-term dependency.
Big bang, or incremental?
Sometimes replacing everything at once makes sense. Other times, delivering value in smaller steps is the lower-risk approach.
Configure, buy, or build?
AI is changing what organisations can build for themselves. Sometimes the right answer is a CRM platform. Sometimes it’s an AI-enabled tool or lightweight custom application. Often it’s a combination. We’ll help you choose based on the business problem rather than the technology.
We don’t believe every CRM project should follow the same blueprint. At the start of every engagement, we’ll spend time understanding not only what you want to achieve, but how you want to work. Every project is a balance of priorities, and we’ll help you find the right one for your organisation.
Our principles
About
Obsonator was founded on the belief that the best CRM solutions are built by people who understand both business and technology.
Founder Amy spent the first decade of her career in sales, marketing and operations before moving into Salesforce Product Owner and CRM leadership roles. That unusual journey provided first-hand experience of the challenges faced by both business users and technical teams.
Today, Obsonator brings together experienced consultants who can bridge those worlds — combining commercial thinking with technical expertise to deliver CRM solutions that create lasting value.
Let’s have a conversation.
